A side-by-side comparison of Mixpanel and Amplitude — features, pricing, and which one to pick.
| Mixpanel | Amplitude | |
|---|---|---|
| Funnel analysis | Excellent | Very good |
| Cohort analysis | Good | Excellent |
| Experimentation | Basic | Advanced |
| Natural language queries | Improving | Yes (Ask Amplitude) |
| Free tier | 20M events/mo | 10M events/mo |
| Paid pricing | From $28/mo | From $61/mo |
| Best for | Funnel and retention | Deep behavioral analytics |
Product analytics platform for tracking user behavior
Digital analytics platform with AI-powered product insights
Both are excellent product analytics tools. Mixpanel tends to be faster and simpler for funnel analysis. Amplitude offers deeper behavioral cohort analysis and a stronger experimentation platform.
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