Retroactive digital analytics that auto-captures all user actions
★★★★☆4.1/5
Free (10k sessions/mo) / Paid plans from $3,600/yrFreemium
Overview
Heap automatically captures every user interaction in your web or mobile app — no manual event tracking setup needed. Its AI surfaces conversion insights and friction points without requiring analysts to know what to look for in advance.
Pros
+Auto-captures all events — no tagging needed
+Retroactive analysis on historical data
+AI-powered insight discovery
+Good session replay integration
Cons
−Paid plans expensive for small teams
−Can generate data overwhelm without curation
−Less real-time than event-first tools
Key features
Auto event captureRetroactive analysisAI insightsFunnel analysisSession replayData science integration
Best for
Teams who want comprehensive analytics without manual event instrumentation
Quick info
Pricing
Free (10k sessions/mo) / Paid plans from $3,600/yr