Drift is a conversational marketing platform that uses AI chatbots to qualify leads, book meetings, and engage website visitors in real time. Its AI features include personalized conversation playbooks and intent-based targeting.
Pros
+Excellent lead qualification via AI chat
+Books meetings directly from chat
+Strong ABM and intent targeting
+Good CRM and marketing automation integrations
Cons
−Very expensive — aimed at enterprise
−Overkill for small websites
−Setup and optimization requires significant time
Key features
AI lead qualificationMeeting bookingIntent targetingABM featuresSalesforce integrationRevenue reporting
Best for
B2B sales and marketing teams running ABM campaigns who need AI to qualify and convert website leads